Understanding Analytics

Closient tracks how your products appear in search results and how consumers interact with your Digital Link barcodes. Analytics help you understand where your products are being scanned, which products get the most attention, and how your data quality compares.

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Dashboard Overview

The main Dashboard shows key metrics at a glance:

• Total scans — Digital Link barcode scans across all products
• Search impressions — how often your products appear in search results
• Product completeness — data quality score across your catalog
• Active locations — stores with recent inventory data

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Scan Analytics

When consumers or partners scan your 2D barcodes, Closient records:

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Use Cases

• Recall tracking — monitor scan activity on recalled batches to gauge consumer awareness
• Campaign measurement — track scans during promotional periods using time-based filters
• Geographic distribution — see where your products are being scanned on a map
• Authentication — detect unexpected scan patterns that may indicate counterfeiting

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Search Performance

When your products appear in Closient search results, impressions are tracked: Search results are ranked primarily by geographic proximity (closest first), with relevance as a gate — so your impression count is strongly influenced by how many stores carry your product and where they’re located.

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Product Completeness

The completeness score measures how much data is filled in for each product: Fields that impact completeness: product name, brand, description, image, category, country of origin, net content, dimensions, and weight.

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Exporting Data

Analytics data can be exported from the Dashboard as CSV for further analysis. Go to any analytics view and click Export. Available exports:

• Scan events (with timestamps, locations, GTINs)
• Search impressions (with queries, positions, locations)
• Product completeness report

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Data Retention & Privacy

Raw scan events are retained for 90 days; daily aggregates (which power the metrics above) are kept indefinitely. Analytics data is non-personal by design — no IP addresses, no fingerprints, no cross-site tracking. See Analytics Retention & Privacy for the full policy.