Closient tracks how your products appear in search results and how consumers interact with your Digital Link barcodes. Analytics help you understand where your products are being scanned, which products get the most attention, and how your data quality compares.Documentation Index
Fetch the complete documentation index at: https://docs.closient.com/llms.txt
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Dashboard Overview
The main Dashboard shows key metrics at a glance:- Total scans — Digital Link barcode scans across all products
- Search impressions — how often your products appear in search results
- Product completeness — data quality score across your catalog
- Active locations — stores with recent inventory data
Scan Analytics
When consumers or partners scan your 2D barcodes, Closient records:| Data Point | Description |
|---|---|
| Product | Which GTIN was scanned |
| Time | When the scan occurred |
| Location | Geographic coordinates (if available from the scanner) |
| Batch/Serial | Lot or serial number if encoded in the barcode |
| Referrer | What app or scanner was used |
Use Cases
- Recall tracking — monitor scan activity on recalled batches to gauge consumer awareness
- Campaign measurement — track scans during promotional periods using time-based filters
- Geographic distribution — see where your products are being scanned on a map
- Authentication — detect unexpected scan patterns that may indicate counterfeiting
Search Performance
When your products appear in Closient search results, impressions are tracked:| Metric | Description |
|---|---|
| Impressions | Number of times the product appeared in search results |
| Position | Average ranking position in search results |
| Click-through | How often users selected your product from results |
| Distance | Average distance between searcher and your store |
Product Completeness
The completeness score measures how much data is filled in for each product:| Score | Meaning |
|---|---|
| 90-100% | Excellent — all key fields populated with high confidence |
| 70-89% | Good — most fields filled, some gaps |
| 50-69% | Needs attention — missing important fields |
| Below 50% | Poor — minimal data available |
Exporting Data
Analytics data can be exported from the Dashboard as CSV for further analysis. Go to any analytics view and click Export. Available exports:- Scan events (with timestamps, locations, GTINs)
- Search impressions (with queries, positions, locations)
- Product completeness report
Setting Up Resolver Rules
Configure rules to improve your scan engagement.
Connecting Your POS
Sync inventory to improve search result accuracy.