> ## Documentation Index > Fetch the complete documentation index at: https://docs.closient.com/llms.txt > Use this file to discover all available pages before exploring further. # Understanding Analytics > How to read scan data, search analytics, and product performance. Closient tracks how your products appear in search results and how consumers interact with your Digital Link barcodes. Analytics help you understand where your products are being scanned, which products get the most attention, and how your data quality compares. ## Dashboard Overview The main Dashboard shows key metrics at a glance: * **Total scans** — Digital Link barcode scans across all products * **Search impressions** — how often your products appear in search results * **Product completeness** — data quality score across your catalog * **Active locations** — stores with recent inventory data ## Scan Analytics When consumers or partners scan your 2D barcodes, Closient records: | Data Point | Description | | ---------------- | ------------------------------------------------------ | | **Product** | Which GTIN was scanned | | **Time** | When the scan occurred | | **Location** | Geographic coordinates (if available from the scanner) | | **Batch/Serial** | Lot or serial number if encoded in the barcode | | **Referrer** | What app or scanner was used | ### Use Cases * **Recall tracking** — monitor scan activity on recalled batches to gauge consumer awareness * **Campaign measurement** — track scans during promotional periods using time-based filters * **Geographic distribution** — see where your products are being scanned on a map * **Authentication** — detect unexpected scan patterns that may indicate counterfeiting ## Search Performance When your products appear in Closient search results, impressions are tracked: | Metric | Description | | ----------------- | ------------------------------------------------------ | | **Impressions** | Number of times the product appeared in search results | | **Position** | Average ranking position in search results | | **Click-through** | How often users selected your product from results | | **Distance** | Average distance between searcher and your store | Search results are ranked primarily by geographic proximity (closest first), with relevance as a gate — so your impression count is strongly influenced by how many stores carry your product and where they're located. ## Product Completeness The completeness score measures how much data is filled in for each product: | Score | Meaning | | --------- | --------------------------------------------------------- | | 90-100% | Excellent — all key fields populated with high confidence | | 70-89% | Good — most fields filled, some gaps | | 50-69% | Needs attention — missing important fields | | Below 50% | Poor — minimal data available | Fields that impact completeness: product name, brand, description, image, category, country of origin, net content, dimensions, and weight. ## Exporting Data Analytics data can be exported from the Dashboard as CSV for further analysis. Go to any analytics view and click **Export**. Available exports: * Scan events (with timestamps, locations, GTINs) * Search impressions (with queries, positions, locations) * Product completeness report ## Data Retention & Privacy Raw scan events are retained for **90 days**; daily aggregates (which power the metrics above) are kept **indefinitely**. Analytics data is non-personal by design — no IP addresses, no fingerprints, no cross-site tracking. See [Analytics Retention & Privacy](/concepts/analytics-retention) for the full policy. Configure rules to improve your scan engagement. Sync inventory to improve search result accuracy. Retention windows, privacy stance, and GDPR alignment.